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Daily Archives: July 19, 2020

price war

Strategies to Defeat the Competition When They Declare a Price War

MarketingBy Will HankeJuly 19, 2020Leave a comment

Customers who aren’t loyal to a brand typically try to seek the lowest price. This is especially true of mass-produced commodities, but price can also influence the success and failure of small businesses. Unfortunately, sometimes competitors try to undercut your prices, which can escalate into a price war. Price wars are scary for small businesses…

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