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Video
In This Episode
- The creation of Shade Academy, a platform that gives access to knowledge and about the benefits of shading.
- Importance of bringing awareness to the public about the benefits of dynamic interior shading with good-performance fabrics.
- The growth projection of the European shading industry in the next 5-10 years.
- How the combination of selectively tinted glazing and interior smart shading is the predominant way for the industry to succeed.
Guest Profile: Anders Hall
Anders Hall started with Solar shading back in 1993 as a Sales rep for Hunter Douglas. Managed Project Sales for the last 4 years until 2001 when he joined Somfy Nordic AB as Project Sales Manager. 2014 he moved position to Somfy SA (International) as Int Business Developer.
In parallel, Anders Hall became active in ES-SO (the European Solar Shading Organization) in 2006 and since 2012 he has been a Board member and Chairman of the Marketing Committee. www.es-so.com.
As of Jan 2020, Anders Hall is the president of ES-SO.
ShadeAcademy is a private initiative to develop a platform online for the useful sharing of knowledge and experience around Adaptive Daylight Management.
Other Notes/Links
To learn more about Anders Hall visit: Shade Academy and European Solar Shading Organisation
pssst…. want to be a guest on the show?