Scalability is a term often bandied about by small business owners, but it isn’t always contextually clear what this term means precisely. When you hear a business owner talk about scalability in common speech, what they’re really talking about is growing their business. And what business owner doesn’t want to experience growth? Larger businesses typically…
Marketing Panes is a monthly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: Why he’s not planning on doing much direct mail in the coming future How the Trade Winds (and bugs!) affect the fabric he sells The offline method that’s still working…
This is a clip from our training on Social Media for Window Treatment and Awning Companies. Watch the full training video here Your customers are looking for visual inspiration. Here are some tips on using Instagram for your business. Here are things Karen the Connector and Will Hanke discuss in this video clip: What is…
Before you can start any sort of marketing campaign, you need to know who you’re trying to reach. Otherwise you’re going to waste a lot of money. Having a solid persona set up will get you warmer, qualified leads. Here’s how to segment out the people that are most likely to spend on the window…
If you’re not an experienced marketing professional, trying to promote content can feel like a fruitless endeavor. Small businesses, especially small businesses that are new to digital marketing, typically don’t have large followings, making it harder for content to get distributed. Large sites, on the other hand, already have massive followings, so as soon as…
Full training at https://wtmarketingpros.com/training/ Which sort of recommendation is better, or does it matter? Karen the Connector explains how to use these great ‘word of mouth’ referrals to your advantage. Includes how to ask for recommendations, and ideas on how to ask someone to leave you a recommendation.
Small business owners frequently turn to social media to market their products and services because they don’t have enough marketing capital to advertise in exorbitant media such as television. And true enough, social media does offer a free alternative to traditional advertising channels that provides an opportunity to amass a following and stimulate engagement. If…
A lot of time and effort is used to attract a user to your website – we talk about it in many of our posts. Organic traffic, paid ads, link building, SEO campaigns and other efforts are required to get the traffic. That’s a lot of work, and nothing has even happened (from the visitor’s standpoint)…
Watch the full video here When it comes to running pay per click (PPC) ads, there are different types of keyword types, and knowing the difference between these can be the difference between you paying a penny and a dollar for an ad. Broad match, modified broad match, phrase match, and exact match. It’s important…
From our Facebook page, Will did a live broadcast where he explained just how we take a brand new page and get it submitted and ranking in Google in just a matter of days.
