Content marketing is one of the best ways to attract potential customers or clients. It gives your brand the opportunity to deliver value in a way that people are looking for. Quality content, when created correctly, can and will drive a lot of organic traffic to your website or product offering; the only issue being…
AI is no longer relegated to science fiction section. Businesses worldwide are discovering new ways to use AI to increase engagement and enhance the customer experience. Over the next five years, 85 percent of consumer relationships with companies will be handled without the interaction of a human being… Underscoring the trend toward DIY customer service.
You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button. So keeping your website up-to-date is no longer a matter of preference, it’s a matter of survival.
Video marketing is still the king of the hill when it comes to driving clicks and sales.
https://media.blubrry.com/marketingpanes/p/wtmp-podcasts.s3-us-west-2.amazonaws.com/marketingpanes/mp15.mp3Podcast: Play in new window | DownloadSubscribe: Spotify | Stitcher | RSS | MoreMarketing Panes is a monthly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: What is DISC How knowing your individual behavioral style can help your business grow How to use…
Wouldn’t it be great to find some simple tricks that would help you leap ahead of your competitors and see your small business soar to new heights?
Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying customer, and everybody loves you and your company forever. That is a fantasy. Unsubscribes are a part of life in the world of email marketing. Sometimes people unsubscribe because they’re not…
New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest way to grow a business. But guess what? It’s not a very cost effective way to grow a business, which…
Marketing is always changing and the changes in 2020 have been profound, mostly because of the COVID-19 pandemic. We’ve all had to adjust our work and home lives as a result. With more consumers working from home and budgetary concerns at the forefront for most people, you might be thinking that mobile marketing isn’t as…
Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level. Fortunately, there are still lots of things you can…
