Surveys show that 83% of people have concerns about how businesses monitor and collect data from mobile devices. People value their privacy and believe in their right to control how companies use personal data for their marketing efforts, say for example in Facebook Ad Campaigns. Apple’s latest iOS 14.5 update introduces Apple’s new controls on the…
A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have relevant content small businesses must create. Also of utmost importance is for small businesses to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer does before…
Every website wants some love from Google. A high rank on Google’s SERP can mean the difference between getting organic traffic every day and never seeing a single visitor on your site that you didn’t pay for. The catch?
There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers who are eager to read your content. Sounds easy, right?
