You’ve got a big following on social media. So what? Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential customers that you have a popular brand. It can…
Not all small businesses, or medium and large-sized businesses for that matter, are reputable and credible. These days, customers approaching a new business with which they’ve never before interacted are fraught with skepticism. After all, no one wants to waste their hard-earned dollars on a lemon or feel as though a company ripped them off.…
Ranking on the first page of Google is magnitudes more challenging now than it was in Google’s infancy. Looking back on the early versions of the search algorithm, it was rather primitive and unsophisticated. There were plenty of holes in the search algorithm that hucksters took advantage of, such as the old practice of sending…
Finding and hiring the right talent in your industry is challenging enough. But even after you’ve overcome the challenge of building a competent team, the work doesn’t end there. Your teams and employees are going to have their good days and bad days like every other human being, which presents yet another challenge for small…
A cornerstone of any competent marketing campaign is building a list and engaging in email marketing, but too few small business owners know how to go about building a list. It’s crucial for the success of your digital marketing efforts because it allows you to reach out to leads multiple times so your business can…
