It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception. 2021 promises to be challenging as well, but we hope that also means an eventual return to something that feels like the old…
We all know that content marketing is the name of the game for businesses large and small. Content is king and all that. But how does a small business create enough good content to reach their marketing goals? That’s the question. The answer, as it turns out, is easy. All you need is a primer…
Here at Window Treatment Marketing Pros, we’re committed to providing SEO and digital strategy solutions for window treatment and awning businesses. We work with businesses of all sizes and primarily focus on clients that are in growth mode, but today we want to praise small businesses, especially in our home state of Missouri! Missouri is…
In this episode, find out things like: What’s a #hashtag and how many should you be using? Is boosting a Facebook post still smart? What pictures work best for window treatment and awning companies Guest Profile Mich Hancock is the dynamic CEO of 100th Monkey, a company focused on creating quality human connections and interactions, leads…
Marketing Panes is a monthly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: How to get repetitive tasks off your list Automate your office, newsletter, documents and more Cool ways to use Alexa or Google Home Other Notes/Links ManyChat ActiveCampaign Amazon Alexa Smart…
You’ve got a big following on social media. So what? Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential customers that you have a popular brand. It can…
Not all small businesses, or medium and large-sized businesses for that matter, are reputable and credible. These days, customers approaching a new business with which they’ve never before interacted are fraught with skepticism. After all, no one wants to waste their hard-earned dollars on a lemon or feel as though a company ripped them off.…
Ranking on the first page of Google is magnitudes more challenging now than it was in Google’s infancy. Looking back on the early versions of the search algorithm, it was rather primitive and unsophisticated. There were plenty of holes in the search algorithm that hucksters took advantage of, such as the old practice of sending…
Finding and hiring the right talent in your industry is challenging enough. But even after you’ve overcome the challenge of building a competent team, the work doesn’t end there. Your teams and employees are going to have their good days and bad days like every other human being, which presents yet another challenge for small…
A cornerstone of any competent marketing campaign is building a list and engaging in email marketing, but too few small business owners know how to go about building a list. It’s crucial for the success of your digital marketing efforts because it allows you to reach out to leads multiple times so your business can…
