The Google Business Profile Feature You’re Ignoring (That Actually Drives Calls)
Most window treatment dealers set up their Google Business Profile and forget about it. Here is the one feature that can drive consistent calls from local homeowners.
Author: Will Hanke
How to Win Back Window Treatment Customers Who Ghosted You
Lapsed customers are one of the most profitable opportunities in any window treatment business. Here is how to bring them back with a proven win-back strategy.
Retail Reinvented: The Great Curtain Company’s Modern Model
Guest Profile: Lexi Schultz
Lexi Schultz is a co-owner of The Great Curtain Company, a woman-owned, mother-daughter business based in Austin, Texas. With nearly two decades in the custom drapery and window treatment industry, Lexi has built a reputation for blending high-end design with real-world expertise, helping homeowners and designers navigate everything from fabric selection to architectural problem-solving. Known for her candid approach, deep industry knowledge, and concierge-level service, Lexi specializes in custom drapery, shades, and design-driven solutions that elevate how people live in their homes.
The $50/Month Marketing Stack Every Window Treatment Dealer Needs to Grow
Let me cut to the chase: You don’t need a fortune to run smart marketing for your window treatment or awning business. I’ve seen custom blinds installers and drapery workrooms
SMS Marketing for Window Treatment Dealers That Doesn’t Annoy: How to Get Repeat Customers Without Being Pushy
Let’s get real: nobody wants their phone buzzing with annoying texts. Your customers already get enough messages—from their kid’s school to that one friend who texts way too much. So
How Better Measurement Systems Help Window Companies Scale with Nathan Eldridge
Guest Profile: Nathan Eldridge Nathan Eldridge is the CEO of Franchise Support Services (FSS), Nathan has leveraged his extensive background in technology and executive management to bring transformative solutions to
Instagram Reels vs. TikTok vs. YouTube Shorts: Where Should Window Treatment Dealers Focus?
Look, I get it. You’ve heard you have to be posting short-form videos on TikTok, Instagram Reels, and YouTube Shorts — or your custom blinds and awnings business is doomed
ChatGPT Prompts Every Window Treatment Dealer Should Use to Grow Their Shop-at-Home Business
Alright, let’s get real about AI and ChatGPT—especially for those of you running custom blinds, shades, drapery, or awning businesses. Half of you might be ignoring AI because it sounds
Building Skills, Confidence, and Community in the Workroom Industry with Ceil DiGuglielmo
Guest Profile: Ceil DiGuglielmo Ceil DiGuglielmo is the owner of The Curtains and Soft Furnishings Resource Library, the industry’s largest collection of educational resources for Custom Home Furnishings Professionals. She
What Window Treatment Customers Will Expect in 2026 (That They Didn’t Before)
Something’s shifted in how local window treatment and awning customers buy—and if you’re a shop-at-home dealer or installer, you’ve probably felt it. Leads aren’t rolling in like before, people take