Drumming up leads, presenting them with a value proposition, and calling them to action takes a lot of work. Converting leads is no easy feat, but after the lead has been converted to a customer, the journey and work aren’t finished. Now you have to worry about customer retention. The definition of customer retention is…
DetailsInformation technology is anything but static, and it’s tough keeping up with the latest developments. In days past, it was common for businesses and organizations to have an in-house IT staff that monitored, maintained, and installed hardware at the business’s physical location. Then cloud computing emerged and turned everything upside down. While the biggest businesses…
DetailsThe Google search algorithm tracks a wide variety of metrics to create an overall score for your web pages. Naturally, Google doesn’t release the inner workings of its search algorithm to the public because the algorithm is the company’s bread and butter. But we do know some what some of the metrics are, if not…
DetailsYelp! is a bittersweet website that can either be a boon to your business or a thorn in your side. Though users see it as a way to find the highest quality products and services while avoiding lemons, Yelp! looks a lot different from the perspective of the business owner. It cannot be denied that…
DetailsThe hiring process is anything but simple, especially if you don’t come from an HR background. To make matters even more complicated, many small business lack an HR department and the proprietor of the business is forced to do all of the hiring personally. If you’ve never hired employees before, it’s highly likely you also…
DetailsWatch this entire training video here: https://cf.wtmarketingpros.com/wtmp-new-seo-formula
Watch the entire training here: https://cf.wtmarketingpros.com/wtmp-new-seo-formula
In June I was fortunate to interview Olesia Chikunova, the creator of the drapery measuring & ordering app HomeWIP.In the interview, Olesia shared a special offer for the Window Treatment Marketing Pros subscribers – the entire summer free for her app!If you’re looking to save time, get more done, and have orders that are just right, I…
DetailsAs everyone knows, quantity and quality are two completely different concepts. While some small business owners try to alleviate their staffing problems by adopting the general “strength in numbers” approach (which can work in some industries that don’t require specialization), others have such such specialized needs they need to recruit top talent with highly sophisticated…
DetailsConsistently generating qualified leads is the lifeblood of any business. You need a constant stream of leads and the ability to close them in order to grow and prosper. Unfortunately, it can be difficult to generate leads that are just the right fit for you and your offer. Far too many business owners get caught…
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