By now, it is already clear to see that digital marketing isn’t optional, especially for any single small business. The fact remains, though, that only 84% of businesses have a content marketing strategy according to a 2021 survey. 16% don’t. If you’re one of the people who has put off digital marketing or done it…
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Is your email open rate low when you send bulk emails as part of your business marketing strategy? If the answer’s yes, then it may be because your bulk emails are being marked as spam. Nobody likes spam. Once your emails are flagged, they’re far more likely to miss your subscribers’ inboxes and land in the…
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You want to connect with local customers who are in the market for the services you provide. You’ve probably spent some time optimizing your website. You may have paid for Google Ads. But if you’re not focusing on Google Local Service Ads, you’re missing out on the most highly qualified leads around. What is a Google Local…
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There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent and believing them can hurt your business. So, let’s bust some myths! Here are 8 of the most widely believed social media myths that…
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For a business owner, there’s nothing more frustrating than knowing there’s an audience for your product or service and not knowing who they are – or where to find them. In this article, I’ll break down the process to help you first identify your audience and then locate them so you can fine-tune your marketing strategies and get…
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November through to January is one of the most exciting times for digital marketers. It’s the time where budgets are drawn up and the new marketing strategy is solidified. As a small business owner, you don’t have a team of marketers working on your behalf to formulate a winning digital marketing strategy to ensure your…
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As we close out 2021 and look ahead to the new year one thing that has become blatantly obvious is that – now more than ever content marketing should play an important part in every small business’s digital marketing strategy. If you want to stay one step ahead of your competitors online then it’s crucial…
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In this digital age, getting access to the best online marketing tools has never been easier. With just a credit card and a few clicks, you can get access to remarkable digital marketing tools that will help you level up your small business’s online presence and generate more revenue. But what tools are we talking about? This…
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We all know that small business owners face immense challenges every single day. While many are solved with relative ease, solving the issue of generating traffic – both online and in person is unfortunately looked over time and time again. Optimizing your website for local SEO is the first step towards achieving the traffic that you deserve.…
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I want to let you in on a little secret. Are you ready? Okay, here it is: All customers aren’t equal. Don’t get me wrong, call customers are good customers. But do you want to know who your best customer is? A personal referral. Customers who are referred to you are more likely to trust you and become…
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