PPC ads may seem simple enough on the surface, but if you lack experience they’re anything but a walk in the park. Paid ads on Google can be a highly effective and affordable source of leads for small business websites that are new, lack authority, or just aren’t optimized to rank well in the Google…
DetailsTop Header Navigation As far as navigation goes, your homepage is the most obvious link you want in the header. A lot of businesses nowadays put their logo in the top left of the header area, and link this logo to their home page. This is a common practice. You should also have an About…
DetailsVideo Transcript But you’re also gonna have some sub-pages for each of your services with your city name in there, in the title, in the description, things like that. And then, some sub-city pages for different keywords as well. So we’re located in St Louis, so we might have main city sub-pages of St Louis…
DetailsSo step two is pretty huge. Step three is all about optimizing your pages for search, which we just mentioned. So you need to have a unique title tag and I’ll show you what some of these are, but a title tag should be unique for every page on your website. A lot of times…
DetailsVideo Transcription So today, we’re going to go through eight steps to online success, and I’ll just go through these quickly, but we’re going to go into each one of these in a little bit more in depth because I want to spend some time making sure you guys know the different parts and that…
DetailsSmall business owners lacking significant lengths of time to dedicate towards learning the in’s and out’s of SEO and website design often fall into the same traps and make the same mistakes. These mistakes may seem small on the surface, but in the end, they can add up to hundreds, if not thousands, of lost…
DetailsThere are a lot of options when it comes to marketing, especially for a window treatment company. But which pieces should you focus on, and in what order? We recommend: 1. Updating your website for SEO and conversion 2. Making sure your website is mobile friendly (this is HUGE!) 3. Get active in SEO (link…
DetailsGetting website reviews for your window treatment company offers numerous benefits, and reviews should be managed to ensure the happiness of your customers. My purpose of this article is to help you increase service reviews on websites like Google, Yelp, and Yahoo! Local, in addition to explaining how to ask your customers for their opinion,…
DetailsWhat’s more annoying than visiting a website that smacks you in the face with luridly colored pop-up, screaming through your monitor that this is a limited, super valuable, one time, hot, hot deal? It’s making my blood pressure rise just thinking about it, but these types of rackets raise a good question for business owners:…
DetailsSimply put, Pay per Click (PPC) ads are an absolute vital part of your business’s growth. In fact, recent podcasts by influencers across several industries have revealed that paid ads are the bulk of their revenue generation and traffic now. Even marketing guru Neil Patel recently said that SEO and PPC go hand-in-hand, with PPC being…
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