For decades, email has been the preferred method for sending and receiving mass messages and reaching audiences. Text (or SMS) marketing, on the other hand, is a quick, cost-effective way to share promotions and updates with customers. So, which reigns supreme? SMS or email marketing? In order to figure out which strategy is right for your…
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Influencer marketing is a 6.5 billion dollar industry and the best marketing tool for businesses today. As this online marketing strategy evolves, businesses are foregoing celebrity endorsements in favor of collaborating with local influencers in their community. Here’s why. Increases brand awareness First and foremost, local influencers bring the names of businesses to the attention…
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Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales and increase brand awareness. And while widely useful, online marketing isn’t always the answer to creating the connections that local businesses need in order to leverage sales and develop that all-important brand awareness in local…
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https://media.blubrry.com/marketingpanes/wtmp-podcasts.s3.us-west-2.amazonaws.com/marketingpanes/20-final.mp3Podcast: Play in new window | DownloadSubscribe: Spotify | Stitcher | RSS | MoreMarketing Panes is a monthly podcast of marketing interviews like this one. Click here to subscribe on iTunes. Video In This Episode How Solatech “separates software from technology” for its users. How a retail window treatment/awning dealer can use this software both…
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Social media can sometimes feel like a shot in the dark for local business owners – believe us, we know. Although content marketing sometimes feels overwhelming, it is one of the most accessible tools for local businesses to promote products and services to an online audience. Nowadays, people are more likely than ever before to…
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Everyone makes mistakes, especially when trying out new marketing strategies. However, when your small business is putting its reputation (and money) on the line to experiment with new digital marketing strategies, making certain mistakes can be (literally) costly. With that in mind, let’s look at 5 of the most common local marketing fails and how…
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In order for any business to thrive, you need customers. But customers don’t magically flock to your business just because your open sign is lit up. You need to reach the people that are interested in what you offer… And marketing is how you accomplish that. Every business must decide how much they are going to…
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If you’re running a business, your website needs to be as visible as possible to potential customers. One way to do this is via effective link building. When done correctly, it can help improve your site’s ranking on search engines and ultimately drive more traffic your way. In this article, we’ll discuss why link building…
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Maintaining your social media presence is essential in today’s online world. It can be a time-consuming task, but it’s worth it to build trust with consumers and create a consistent brand image. Whether you’re a business owner starting out on social media or have been at it for a while and aren’t seeing the results…
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Today, operating a small business means competing against other businesses potentially with more resources. To get ahead of the competition, you need to be intelligent with how you market your business. What are the best ways to market your business? Among the most effective tools you could utilize today includes video marketing. In terms of…
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