The biggest hurdle window treatment and awning dealers face in December isn’t a lack of ideas — it’s grabbing attention. People are busy prepping for the holidays, running around, and juggling a million tasks. They’re not scrolling social media or browsing websites like they do in quieter months.
So let’s cut through the noise and focus on this:
How do you get local homeowners, designers, and shop-at-home clients to notice your custom blinds, shades, and awnings — and fast?
No complicated funnels. No expensive ad campaigns. Just straightforward tactics that spark real local buzz and foot traffic during the busiest season.
Day 1 — The Window Display That Stops Traffic
You’ve got windows — use them! Create an eye-catching holiday display right in your showroom window or on your awning setup outside. Think:
- A festive vignette featuring your top-selling blinds or shutters dressed in holiday décor
- A “before & after” window transformation with seasonal drapes
- A “selfie spot” framed by your latest custom valance or roman shade
Bonus: add a warm holiday scent nearby (cinnamon, pine, or fresh cookies) to make a memorable first impression.
This is one of the quickest ways to get passerby heads turning and feet walking inside.
Day 2 — Geofenced Holiday Offers For Your Zip Code
Run a simple geo-targeted ad on Facebook and Instagram within a 1-mile radius of your showroom or service area. Use a message like:
“Need new blinds before holiday guests arrive? We’re just around the corner!”
Include a crisp photo of your showroom or a recent installation.
$5-$10/day can flood your area with visibility, letting local homeowners know you’re ready to help them deck their halls with style.
Day 3 — The Parking Lot Pop-Up
If you have onsite parking or set up awnings near busy intersections:
- Place branded A-frame signs showcasing your holiday deals on custom draperies
- Hang feather flags with your logo and a seasonal message like “Holiday Shutters Sale Inside”
- Have a team member wave and hand out holiday gift cards or brochures
Old-school? Maybe. Effective? Absolutely.
Day 4 — Tap Into Nearby Businesses’ Clientele
Is your showroom close to a home décor store, paint shop, or interior design studio? Partner with them to distribute holiday reminder cards or discount vouchers for your custom blinds and shades.
Offer their customers a special deal — maybe 10% off motorized blinds or free consultation — so their team is motivated to spread the word.
Day 5 — Holiday VIP Cards Delivered Door-to-Door
Forget generic flyers. Create a high-quality, holiday-themed VIP discount card for your custom window treatments. Hand-deliver them to:
- Apartment complexes
- Senior living communities (great for blackout shades!)
- Local interior designers’ offices
- Busy neighborhood lobbies
This personal touch instantly boosts local awareness without a big budget.
Day 6 — Collaborate with a Local Micro-Influencer
Find a local mom blogger, home improvement Instagrammer, or neighborhood Facebook group admin with 3k–10k followers. Invite them to tour your showroom or view your recent custom awning installation. Give them a free product sample or a holiday gift.
They’ll share their experience — and their followers are your perfect local audience.
Day 7 — The Neighboring Business Referral Challenge
Drop by your 10 closest home service businesses — electricians, painters, flooring stores — and hand them stacks of holiday discount cards for your blinds or awnings.
Tell them:
“For every customer who redeems this card, your team gets a free service or gift.”
They’ll be motivated to send clients your way, generating warm leads and foot traffic.
Day 8 — Maximize Your Google Business Profile Posts
Google Business Profile is your secret weapon for local searches, especially in December.
Post 2–3 times a week about:
- Holiday hours and last-minute ordering deadlines
- Gift ideas like custom cordless shades for kids’ rooms
- Before-and-after photos of recent holiday-ready window treatments
- Seasonal promotions: “Buy one, get one 50% off on indoor/outdoor awnings”
- Happy customer stories and reviews
More posts = more local visibility = more calls and showroom visits.
Day 9 — Give Out Holiday Samples Outside Your Showroom
Samples can be an unexpected foot traffic magnet.
Try:
- Hot cocoa or peppermint treats paired with a mini brochure on window fashion
- A branded ornament or holiday scent sachet tucked inside a gift bag with your logo
- DIY mini curtain tie-backs or swag samples
This sparks conversations and turns passersby into showroom visitors.
Day 10 — Host a Simple Holiday Drop-In Event
Don’t overthink it. Set up:
- A kids’ ornament decorating table next to your drapery displays
- A hot cocoa bar near your awning demos
- A DIY station to customize curtain tiebacks
These create natural spikes in showroom visits — especially on weekends.
Day 11 — Launch a “Scan & Save” QR Code Campaign
Place QR codes on your showroom windows, doors, parked service vans, and printed bags.
When scanned, they lead to a “Holiday Surprise” page with exclusive discounts on custom blinds, motorized shades, or awnings.
This converts cold foot traffic into warm, ready-to-buy leads.
Day 12 — Sponsor a Holiday Window Treatment Photo Contest
Encourage customers to post photos of their holiday-decorated windows featuring your products and tag your business.
Offer a prize like a $50 gift card or a free motorized upgrade.
Their posts spread your name to hundreds of local homeowners.
Day 13 — Offer a Holiday Freebie With Every Walk-In
Hand out something small but irresistible:
- Custom swag like branded holiday candle holders that pair with your window treatments
- A free holiday scent sachet for curtains
- A festive ornament
People love freebies — it’s a simple way to get them inside your showroom, where your products do the selling.
Day 14 — Use Local Facebook Groups to Educate (Not Spam)
Post helpful content like:
- “Top 5 last-minute window treatment upgrades before holiday guests arrive”
- “How to keep your home cozy this winter with thermal curtains”
Include a soft mention of your business.
Admins love value-packed posts — and your local exposure will grow.
Day 15 — Launch a “Beat the Rush” Morning Deal
Offer early-bird specials like:
“10AM–12PM only: first 15 customers get 15% off motorized blinds.”
This builds buzz and creates a steady flow of showroom visits before the day gets hectic.
Day 16 — Partner With Local Hardware and Paint Stores
Ask if you can leave holiday cards or brochures at their checkout counters promoting your custom blinds and awnings.
Cross-promotion in home improvement hubs gets your name in front of ready-to-renovate homeowners.
Day 17 — Host a Neighbor Appreciation Day
Deliver flyers door-to-door within a 1-mile radius offering:
“Neighbors Only: Complimentary in-home window treatment consultation + 10% off all orders today.”
Neighborhood exclusives drive quick walk-ins and build goodwill.
Day 18 — Team Up With a Local Charity
Run a “Donate Winter Coats → Get 15% Off New Thermal Curtains” campaign.
Charities and community pages will promote it, doubling your foot traffic and goodwill.
Day 19 — Promote a Quick Holiday “Window Fix” Service
Offer:
- Free holiday-themed curtain tie-back installation
- 10-minute awning tune-ups before winter
- Last-minute gift certificate wrapping for window treatment packages
These quick services give buyers a reason to drop in.
Day 20 — Create a Limited-Time Holiday Window Treatment Menu
Showcase seasonal offerings like:
- Holiday-themed valance designs
- Winter-ready blackout shades
- Festive outdoor awnings
New seasonal products create buzz and foot traffic.
Day 21 — Use Door Hangers in Busy Neighborhoods
Hangers on front doors with a message like:
“Show this hanger for a free holiday gift and window treatment consultation.”
This gets locals through your door fast.
Day 22 — Feature Holiday Stocking Stuffers in Your Showroom
Display small, affordable items:
- Decorative curtain tiebacks
- Mini swag items with your logo
- Gift cards for future window treatments
People stop, look, and buy more.
Day 23 — Organize a Citywide Holiday Scavenger Hunt
Team up with local home service businesses. Each has a clue leading to the next location.
Participants visit your showroom to complete the hunt — boosting your foot traffic and community ties.
Day 24 — Make Your Storefront Unmissable
Deck your storefront with:
- Holiday lights highlighting your window displays
- Animated projection lights on your awnings
- Fun holiday decals featuring your branding
- A-frame signs with witty window treatment puns
Visibility = foot traffic.
Day 25 — Host a “December 26 Bounce Back” Event
Invite customers to:
“Bring in any unwanted gifts and get 15% off new custom blinds or awnings.”
This post-Christmas incentive drives a big surge of showroom visits.
Final Thoughts
December is hectic, but it’s also your golden opportunity to connect with local shoppers who want personal service and expert guidance — things big-box chains can’t offer.
You don’t need a giant marketing budget or fancy tech stacks. You just need to be visible, helpful, and show up where your community already is.
And if you take nothing else from this list, remember:
You have way more control over your holiday foot traffic than you think.
Local homeowners want to support local window treatment pros — you just need to get yourself in front of them with a reason to stop and stay.
Do that, and you won’t just win December. You’ll build momentum that carries well into the new year.
Pro tip: For managing your leads, appointment scheduling, and automating follow-ups this holiday season, check out LeadBoomerang. It’s built to help window treatment dealers like you convert local interest into booked jobs without the overwhelm.
