The holiday season is prime time to boost sales for your window treatment or awning business. But with so many competitors offering discounts, you need to be smart and creative to stand out. Here’s a step-by-step guide tailored for shop-at-home dealers, custom blind installers, drapery workrooms, and awning specialists.
1. Craft Irresistible Holiday Offers with a Window Treatment Twist
Discounts are expected. Instead, try offers that encourage bigger purchases and repeat business.
- Buy More, Save More:
- Spend $500, get $50 off your next custom blind order.
- Spend $1,000, get a free motorized upgrade on any shade.
- Gift Card Bonuses:
- Spend $750 on shutters, get a $75 gift card for holiday decor or future service calls.
Why it works: Customers are motivated to spend more and come back after the holidays to redeem rewards.
2. Bundle Your Best Products and Services into Limited-Time Packages
Busy holiday shoppers love value and convenience. Create themed bundles that solve common problems.
- Example Bundles:
- “Cozy Home Bundle”: Custom thermal shades + professional installation + free in-home consultation.
- “Summer Ready Awning Package”: Retractable awning + motorization + seasonal maintenance check.
- Label bundles as “Limited Edition Holiday Specials” to create urgency.
3. Host Festive, Hands-On Events to Build Local Community
Events build relationships and brand loyalty beyond just sales.
- Event Ideas for Window Treatment Businesses:
- Host a “Holiday Window Styling Workshop” showing how to dress windows for the season.
- Partner with a local interior designer for a “Winter Home Refresh” seminar.
- Team up with a home décor shop for a “Shutters & Seasonal Decor” pop-up event.
Pro Tip: Use these events to collect leads and follow up with attendees using LeadBoomerang.
4. Use Social Media to Create Holiday Buzz Around Your Window Treatments
You don’t need a big budget—just consistent, engaging content.
- Run a 12 Days of Shades campaign, spotlighting a different product or tip each day.
- Post behind-the-scenes videos of your team installing shutters or custom drapes.
- Hold giveaways asking followers to share their favorite holiday room makeover ideas.
5. Position Your Business as the Holiday Problem Solver
People want solutions, not just products.
- Promote “Holiday Party Ready Window Treatments” with fast installation for last-minute home makeovers.
- Offer “Post-Holiday Cleaning & Maintenance” packages for blinds and awnings.
- Advertise “Gift Certificates for Custom Drapery Consultations” as the perfect last-minute gift.
6. Send Email Campaigns That Actually Get Opened and Clicked
Forget generic subject lines—be specific and helpful.
- Subject ideas:
- “Make Your Home Holiday-Ready with Custom Shades”
- “The Ultimate Gift Guide for Window Treatment Lovers”
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“Exclusive Holiday Deals on Shutters & Awnings Inside”
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Include:
- Gift guides for different budgets and styles.
- Early access to limited holiday bundles.
- Maintenance tips for winterizing your awnings or blinds.
7. Track Your Holiday Campaigns & Improve for Next Year
Use LeadBoomerang to monitor lead flow and manage follow-ups. Combine this with Google Analytics for website data.
- After holidays, send a quick survey to customers asking what promotions they liked best.
- Review which social posts and emails had the highest engagement.
- Use these insights to plan stronger campaigns for next season.
Final Thought: Build Relationships, Not Just Sales
Holidays are about creating memories. When your offers solve problems, your events connect people, and your marketing feels personal, you turn one-time holiday buyers into loyal customers who come back year-round.
This season, focus on adding value, making life easier, and standing out from the crowd. Your window treatment or awning business will thank you.
Ready to capture more leads and close more holiday sales? Use LeadBoomerang to keep your prospects engaged and your schedule full!
