When Joe Kendall and Jason Mozingo started Made in the Shade Eastern Shore, their mission was simple yet powerful: help homeowners in the Delaware and Maryland beach communities improve their spaces with high-quality products and unmatched local expertise.
Now, that mission has led them to the top.
Recently, Made in the Shade Eastern Shore was recognized as the #1 highest-grossing franchise in the MITS network, outperforming over 100 locations across the U.S. and Canada. The milestone also secured their spot in the brand’s prestigious Million Dollar Club—an honor reserved for franchises that hit seven figures in annual sales.
But this wasn’t just about numbers.
“This award is not just about revenue and profit,” said co-founder Joe Kendall. “It’s a testament that we get what Eastern Shore homeowners need. This is a resounding validation of trust from our community.”
So, how does a local window treatment company break into seven figures and lead an entire franchise system? It’s part passion, part local expertise—and part clever, strategic digital marketing.
Fueling a Bigger Mission With Smarter Marketing
Made In the Shade Eastern Shore’s Optimized Website
As their business grew, Joe and Jason knew that word-of-mouth alone wouldn’t be enough to reach the growing number of homeowners in their service area. That’s when they partnered with Window Treatment Marketing Pros (WTMP) to elevate their online presence and drive consistent, high-quality leads.
WTMP worked closely with the MITS Eastern Shore team to align every marketing initiative with the company’s purpose: Enriching life with comfort and style—one window at a time.
Through a focused and integrated strategy that included:
- A website redesign built to convert visitors into booked consultations
- SEO campaigns tailored to high-intent, local searchers
- PPC ad management with laser-focused targeting
- A steady rhythm of email marketing to re-engage past visitors
WTMP helped MITS Eastern Shore reach the right homeowners at the right moment—with the right message.
Turning Visibility Into Booked Installs
The results speak volumes.
Since launching the new digital strategy, organic keyword visibility grew by over 2,700%, while website traffic more than quintupled. Compared to 2022, traffic in 2023 soared:
Total users: +597%
New users: +603%
The momentum didn’t stop there. In 2024, traffic continued to rise—up another 40% year-over-year. That means more people not only found the site—but also engaged, converted, and booked consultations.
In parallel, paid ad campaigns became significantly more efficient:
- Conversions increased by 58%
- Cost-per-lead dropped by 41%
- Conversion rates jumped by 38%
For a company built on local relationships and personal service, this boost in digital engagement directly translated into more conversations, more homes served, and more families enjoying beautiful, functional window treatments across the Eastern Shore.
A Win That Goes Beyond Revenue
Joe Kendall and Jason Mozingo accepting their award
For Joe and Jason, this recognition isn’t just a trophy—it’s a reflection of the trust they’ve built. It’s about being the local team that shows up, listens, and gets it right the first time.
It also shows what can happen when marketing efforts align with purpose.
“We’re thrilled that our work with MITS Eastern Shore has helped expand their reach and bring their vision into more homes,” said Will Hanke, CEO of Window Treatment Marketing Pros. “Marketing window treatments is nuanced—and success comes from knowing how to speak to real people about what matters to them. Comfort. Style. Ease. And trust.”
That vision—bringing more comfort, style, and function into every home—drove MITS Eastern Shore to this milestone. With a marketing engine behind them, they’re now positioned not just as the local favorite but as a top performer across North America.
One Window at a Time—Now, Reaching Even More Homes
Digital marketing didn’t replace the personal, white-glove service MITS Eastern Shore is known for. It amplified it. Every blog post, search result, and ad served one purpose: helping more people discover a company that puts homeowners first.
And that’s the power of the right marketing strategy—it doesn’t change who you are. It helps more people experience who you are.
At Window Treatment Marketing Pros, we help window treatment businesses like MITS Eastern Shore build sustainable success with strategies that don’t just boost traffic—they drive meaningful results. If you own a window treatment or awning business and want to strengthen your online footprint, get more leads, and book more installations, schedule a discovery call online or call us at (314) 470-1180.
