Many potential customers in the window treatment and draperies niche think the only value of draperies and curtains is aesthetics, but that’s simply not true. A component of the value proposition is that a window treatment can save them money via insulation – and who doesn’t love saving money? Whenever a product or service saves…
DetailsPay-Per-Click advertising remains an affordable and effective method of leap-frogging your window treatment competitors in the Google results to drive more traffic to your site. If you’re not already employing PPC ads in a comprehensive digital marketing campaign, I highly advise you to, at the very least, take time to further consider how many leads…
DetailsWhen customers look at your local business they make a judgment call, automatically. In fact, we’re all judgmental, it’s scientifically proven. Contrary to popular belief, being judgmental is necessary. Are customers judgmental? Yes, No or Maybe. WHAT’S YOUR 2020 INTERNET MARKETING SUCCESS PLAN? It’s time to put together your digital marketing plan for a VERY…
DetailsMobile technologies aren’t exactly new, and the majority of websites have adapted to accommodate mobile users. If you haven’t, you’re missing on loads of potential leads and traffic to your site. Believe it or not, there are now more mobile searches on Google than there are Google searches queried by desktops. Right now one of…
DetailsGoogle Ad-blockers are extremely popular, and provide a service that helps users (myself included) browse the web in peace without loads of pop-up boxes and strange scripts executing in their browsers. There’s certainly a security aspect of ad-blockers too, which helps prevent browser based attacks from harming users. But ad-blockers are a pain in any…
DetailsFinding and hiring the right talent in your industry is challenging enough. But even after you’ve overcome the challenge of building a competent team, the work doesn’t end there. Your teams and employees are going to have their good days and bad days like every other human being, which presents yet another challenge for small…
DetailsCalls to action (CTAs) are powerful tools that can act as catalysts, urging your website’s visitors to engage with your content. Perhaps your CTA prompts a user to purchase a product or service, sign up for a mailing list, or even access gated content by sharing your content on social media. But a weak call…
DetailsA cornerstone of any competent marketing campaign is building a list and engaging in email marketing, but too few small business owners know how to go about building a list. It’s crucial for the success of your digital marketing efforts because it allows you to reach out to leads multiple times so your business can…
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