Let’s cut through the noise. You don’t need flashy campaigns to get more blinds, shades, shutters, or awning sales. You need smart, simple tweaks that make a real difference—fast.
Here are practical marketing moves tailored specifically for window treatment and awning pros. Use these today to stand out, get more leads, and close more sales.
1. Make Your “Call Now” Button Pop on Your Website
If your website visitors aren’t calling, it’s often not the traffic—it’s your call-to-action (CTA).
Example:
A custom blind installer had a “Call Now” button that blended into their blue-themed site. Visitors didn’t notice it. We switched the button to bright orange—a color that clashed with the rest of the design but grabbed attention immediately. Result? Phone calls doubled within a week.
Why it works:
Your brain can’t ignore contrast. When your CTA stands out visually, it drives action.
Try this:
– Use a contrasting color on your “Call Now” or “Request a Free Quote” button.
– Make the button large and bold—don’t be afraid to break your brand’s color scheme here.
– Place the button above the fold on your homepage and product pages.
2. Personalize Your Follow-Up Emails with Your Name
Got a list of leads from past showroom visits or online inquiries that never converted? Don’t hide behind your company name.
Example:
A shop-at-home drapery dealer changed the sender from “Elegant Drapery Co.” to the owner’s real name. The subject line was personalized by neighborhood (“Quick question about Oakwood homes”), and the email was short, friendly, and conversational. Opens shot up from 10% to 70%, and replies increased dramatically.
Why it works:
People buy from people, not faceless companies.
Try this:
– Use your first name as the sender in your emails.
– Write subject lines that sound like a friend reaching out.
– Keep emails short and end with a genuine question (e.g., “Have you had a chance to think about your window treatment needs?”).
– Use LeadBoomerang to automate personalized follow-ups and track responses.
3. Ask for Reviews on Your Best Installations
Reviews matter for local SEO and trust, but don’t just ask every customer. Focus on your absolute best work.
Example:
A custom shutter installer included a small card in deliveries of their most impressive, complimented installations. The card said: “If your new shutters made your day, we’d love to hear about it,” with a QR code linking to their Google Business profile. They got fewer, but much higher-quality, detailed reviews mentioning specific products and installation experience. That helped them rank #1 locally.
Why it works:
Review algorithms and customers value specific, detailed feedback over generic praise.
Try this:
– Identify your top 20% most impressive jobs (e.g., high-end motorized shades or complex bay window treatments).
– Include a review request card only with those jobs.
– Use LeadBoomerang to follow up with customers who received those cards to encourage reviews.
4. Replace One Professional Photo with a Real Customer Shot
Professional photos of blinds and awnings look great but don’t always connect emotionally.
Example:
A custom awning dealer swapped their homepage hero image from a studio shot of an awning to a candid smartphone photo of a happy family enjoying their shaded patio. Walk-in inquiries and calls jumped 60%.
Why it works:
Customers want to see the experience, not just the product.
Try this:
– Ask customers for quick photos during or after installation.
– Use at least one real customer photo on your website and social media, showing people enjoying your products.
– Keep it authentic—no heavy filters or staging.
5. Share Insider Tips That Challenge Window Treatment Norms
Don’t post the same old “how to measure blinds” tips. Share insights that make your audience stop and think.
Example:
A custom shade dealer posted weekly “The thing nobody tells you about blackout shades” type posts. For example, “The thing nobody tells you about blackout shades: They aren’t always the best for bedrooms with streetlight glare—here’s what to try instead.” These posts got 5x more engagement and even led to direct messages asking for consultations.
Why it works:
People remember insider info that challenges common beliefs.
Try this:
– Commit to one post a week that debunks a window treatment myth or shares an insider tip.
– Be honest and helpful, not just promotional.
– Encourage comments and questions to spark conversations.
6. Use LeadBoomerang to Capture and Nurture Leads Automatically
Trying to juggle calls, emails, and appointments? Manual follow-up kills leads.
Why LeadBoomerang?
– Captures leads from your website instantly.
– Automates follow-up emails and texts with your personal touch.
– Sends reminders and schedules appointments without back-and-forth.
– Tracks engagement so you know who’s hot and who’s cold.
Try this:
– Add LeadBoomerang lead capture forms to your site’s main pages.
– Set up automated follow-ups personalized with your name.
– Use it to book consultations, measurements, or showroom visits hassle-free.
Wrap-Up: Small Changes You Can Make Today
These are simple, concrete moves that don’t require a big budget or marketing degree:
- Make your contact buttons visually impossible to miss.
- Personalize your emails with your name and friendly tone.
- Target review requests to your best jobs with QR code cards.
- Show real customers enjoying your products, not just studio shots.
- Share insider tips that challenge window treatment myths.
- Automate lead capture and follow-up with LeadBoomerang.
Stop blending in with the generic crowd. Start making smart moves that get real results—this week.
Pick one and try it. Then watch your window treatment business grow.
