Chapter 11: Your Website in 2026 – Speed, Simplicity & AI Chat
Will’s Take Video Series › Chapter 11 of 12
Will’s Take: Chapter 11
Does Your Website Pass the 3-Second Test?
A companion video for Chapter 11 of 10 Quick Wins for Window Treatment Dealers by Will Hanke.
Watch the Video
Will’s Notes
You have three seconds. That’s how long you have to convince a visitor to stay on your website before they hit the back button. Here’s how to make sure you pass the test.
One: Speed. If your site takes more than 3 seconds to load on mobile, you’re losing half your visitors before they even see your work. Go to Google’s PageSpeed Insights right now and test your site. If you score below 70 on mobile, that’s your first priority.
Two: Simplicity. Is it immediately obvious what you do and where you do it? Is your phone number and a “Book a Free Consultation” button visible without scrolling? If someone has to hunt for how to contact you, they won’t.
Three: AI Chat. In 2026, having an AI-powered chat on your site is quickly becoming non-negotiable. It can answer common questions, qualify leads, and even book appointments 24/7. The customers who reach out at 10 PM are often your most motivated buyers.
We build websites for our clients that are fast, simple, and designed to convert. And the AI chat functionality is powered by LeadBoomerang — it’s a seamless system that captures leads even when you’re not available.
Resources Mentioned
Ready to Implement This?
If you want help putting these strategies to work in your business, schedule a free strategy call with our team. We specialize in helping window treatment dealers grow with systems that actually work.
Also check out LeadBoomerang — our CRM and marketing platform built specifically for window treatment dealers.