Chapter 5: Evergreen Content + Video SEO – Building a Lead Engine That Never Sleeps
Will’s Take Video Series › Chapter 5 of 12
Will’s Take: Chapter 5
Answer Questions, Get Leads: My ‘They Ask, You Answer’ Framework
A companion video for Chapter 5 of 10 Quick Wins for Window Treatment Dealers by Will Hanke.
Watch the Video
Will’s Notes
Most window treatment dealers are sitting on a goldmine of content they haven’t created yet. Every question a customer asks you — about price, about brands, about how long installation takes — is a blog post, a video, or a FAQ page waiting to happen.
The “They Ask, You Answer” framework is simple: answer the questions your customers are already asking online. When you do this consistently, you build a library of evergreen content that drives search traffic for years. One well-written article or video can bring in leads every single month without you paying for a single click.
Combine this with video SEO — optimizing your YouTube titles, descriptions, and tags — and you have a lead engine that compounds over time. This is the kind of marketing that separates dealers who are always chasing leads from dealers who have leads coming to them.
Start with the top 10 questions you get asked most often. Write them down. Answer each one in a blog post or short video. That’s your first 10 pieces of evergreen content. It’s that simple.
Resources Mentioned
Ready to Implement This?
If you want help putting these strategies to work in your business, schedule a free strategy call with our team. We specialize in helping window treatment dealers grow with systems that actually work.
Also check out LeadBoomerang — our CRM and marketing platform built specifically for window treatment dealers.
Will’s Take Video Series › Chapter 5 of 12
Will’s Take: Chapter 5
Answer Questions, Get Leads: My ‘They Ask, You Answer’ Framework
A companion video for Chapter 5 of 10 Quick Wins for Window Treatment Dealers by Will Hanke.
Watch the Video
Will’s Notes
What if your website could generate leads for you every single day, for years to come, without you touching it? That’s the power of evergreen content. Here’s how to create it.
Take the top 10 questions you get on every sales call. “How much do plantation shutters cost?” “What’s the difference between a roller shade and a solar shade?” “Are cellular shades energy efficient?” “How long does installation take?”
Turn each of those questions into a detailed blog post or a video. Don’t be afraid to talk about price. Be the most helpful, transparent teacher in your market. This is the framework Marcus Sheridan calls “They Ask, You Answer” — and it works.
This content builds immense trust with potential customers. And it’s exactly what Google is looking for. They want to rank content that genuinely helps people make decisions.
Our entire SEO strategy in the Outshine program is based on this philosophy. We help you identify these questions, create the content, and optimize it for search. It’s a long-term strategy that pays off for years. One good blog post can generate leads for a decade.
Resources Mentioned
- “They Ask, You Answer” by Marcus Sheridan
- WTMP Outshine SEO Program
- Google Search Console (free SEO tool)
Ready to Implement This?
If you want help putting these strategies to work in your business, schedule a free strategy call with our team. We specialize in helping window treatment dealers grow with systems that actually work.
Also check out LeadBoomerang — our CRM and marketing platform built specifically for window treatment dealers.