Will’s Take Video Series  ›  Chapter 8 of 12

Will’s Take: Chapter 8

The Most Valuable Asset in Your Business (And It’s Not What You Think)

A companion video for Chapter 8 of 10 Quick Wins for Window Treatment Dealers by Will Hanke.

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Will’s Notes

What would happen if Google or Facebook shut down your ad account tomorrow? For many businesses, it would be devastating. That’s why your email and phone number list is your most valuable marketing asset — and why you need to be building and nurturing it every single day.

Every lead you get, every customer you serve — you need to be capturing their contact information in a CRM. Not just for follow-up, but for long-term relationship building.

Then, you need to communicate with them consistently. A monthly newsletter with design tips and seasonal ideas. A text message about a limited-time promotion. A simple “happy holidays” email. These touchpoints keep you top of mind when they’re ready to buy again — or when their neighbor asks for a recommendation.

This is how you build long-term relationships and generate repeat and referral business for fr