Chapter 9: Referral Programs & Local Partnerships – Your Lowest-Cost Lead Source
Will’s Take Video Series › Chapter 9 of 12
Will’s Take: Chapter 9
How to Build a Referral Machine That Runs Itself
A companion video for Chapter 9 of 10 Quick Wins for Window Treatment Dealers by Will Hanke.
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Will’s Notes
Referrals are the highest-quality leads you’ll ever get. They close faster, they complain less, and they refer more people. But most businesses just hope for referrals instead of building a system to generate them. Here’s how to change that.
Step 1: Define your offer. What do you give for a referral? A gift card, a discount on a future service, a bottle of wine? Make it something compelling and memorable. The offer should feel generous, not transactional.
Step 2: Create a simple process. Make it easy for people to refer you. A simple form, a unique link, a QR code on your invoice. Remove every possible point of friction.
Step 3: Promote it constantly. In your email signature, in your newsletter, after every job, on your invoices. Most customers would happily refer you — they just need to be reminded and given an easy way to do it.
Bonus: Build trade partnerships. Interior designers, real estate agents, home stagers, general contractors. These are your best referral partners. Offer them a commission or a reciprocal referral arrangement. One good interior designer relationship can be worth $50,000 a year in business.
We’re building referral program management tools into LeadBoomerang to make all of this trackable and automated.
Resources Mentioned
Ready to Implement This?
If you want help putting these strategies to work in your business, schedule a free strategy call with our team. We specialize in helping window treatment dealers grow with systems that actually work.
Also check out LeadBoomerang — our CRM and marketing platform built specifically for window treatment dealers.