How MITS Eastern Shore Became the 2024 Top Sales Awardee
The Backstory
Joe Kendall and Jason Mozingo launched Made In The Shade Eastern Shore with one goal: to deliver top-tier window treatments to homeowners in Maryland and Delaware’s coastal communities. They had the product, the people, and the reputation—but needed a marketing system that could grow with them.
The Challenge
Referrals were steady but not scalable. Joe and Jason knew they needed to reach more homeowners—and not just more, but the right ones. They needed a digital strategy that could bring in qualified leads and help them book more consultations without losing their local touch.
The Solution
MITS Eastern Shore partnered with Window Treatment Marketing Pros in December 2022, and signed on for the Outshine Package—a complete marketing system built for window treatment businesses. Here’s what we implemented:
Website Redesign – fast, clean, and built to convert
- Local SEO Strategy – ranking for terms people were actually searching for
- PPC Campaigns – no wasted spend, just focused lead generation
- Email Marketing – nurturing cold leads into booked appointments
- LeadBoomerang CRM – lead tracking, automated follow-ups, no leads slipping through
- Content Strategy – 23 city pages + 83 educational blogs tailored to real homeowner needs
Most importantly, every campaign reflected the core values Joe and Jason built their business on: trust, quality, and service.
The Results
Website & SEO
- Mobile performance rating of 97/100, delivering a fast, responsive experience to the most used device in search
- +2,710% increase in keyword rankings, jumping from just 40 keywords to 1,124—indicating a significant expansion in online discoverability.
- +603% more new users (2023 vs. 2022), website users increased by 597%
- +40% traffic growth in 2024 compared to previous year
- Local grid rankings: Top green zone in nearly all tracked areas within a 5-mile radius
Current Strengths and Contribution to Success
Today, the SEO strategy is marked by content depth, hyper-local focus, and technical refinement:
- High-volume blog content tailored to homeowner concerns (83 published posts)
- Localized service area pages (23 total) targeting specific towns in Delaware and Maryland
- Optimized product pages that boost both relevance and conversions
This strong organic foundation played a major role in the Top Sales Award—positioning MITS Eastern Shore as the local authority and driving a steady stream of engaged, high-intent visitors.
PPC Ads
- +58% more conversions from 150 to 237 (including both calls and form submissions).
- +32% better CTR, climbed from 2.68% to 3.53%
- -41% lower cost-per-lead, from $126.18 to $74.45
- 429% increase in PPC-driven calls (64 to 137 calls), a strong indicator of buyer readiness.
Current Strengths and Contribution to Success
Today’s PPC strategy benefits from:
- Keyword alignment with local search intent, led by top-performing queries like “window coverings near me” and “custom window treatments near me”
- Landing pages optimized to convert, tightly matched with ad messaging
Higher share of PPC-driven calls, which increased from 64 to 137—a strong indicator of buyer readiness
Lead Flow (Calls)
- 700+ calls in early 2024 alone
- Top sources: Google Business Profile, Website, PPC
- Not every call was qualified—but the volume gave the team more opportunities to bring sales in.
How This Fueled the Top Sales Award
This surge in call activity directly supported MITS Eastern Shore’s sales performance. More high-intent leads meant more consultations—and ultimately more installs. The combination of smart targeting, SEO, and on-brand messaging helped convert interest into action, contributing to their recognition as Top Sales Awardee 2024.
What Worked
Clear, Conversion-Driven Website
Fast, mobile-ready, and packed with helpful content homeowners actually want.
Intent-Based Keywords
Targeting what people are really searching for—no fluff.
CRM Discipline
Joe used LeadBoomerang daily. Tracked leads. Sent updates. No guesswork.
“LeadBoomerang is everything,” Joe shared. “I spend most of my mornings updating the opportunity board, tracking calls, and sending customer updates. It’s streamlined how we operate. Once we started using it, we didn’t need a receptionist anymore—it made that big of a difference.
I know I’m only tapping into 30 to 40 percent of what it can do, but even that has been game-changing. Between automated messages and real-time tracking, it helps us stay responsive—and that’s what people expect now. Nobody wants to wait. They want updates, and they want to text, not call.”
— Joe Kendall, Owner
Agency + Client = Well-Oiled Machine
Joe stayed hands-on. WTMP handled strategy and execution. Together, they built momentum month after month.
“What made this partnership truly successful was Joe’s understanding of how a great business and a great marketing team should work together. He trusted us to bring our expertise and allowed us to execute the strategy. In return, he took full ownership on his end—following up with leads, using the tools, and making sure every opportunity was maximized. That kind of mutual respect and accountability is what turns marketing into real results,”
— Will Hanke, CEO, WTMP
Insights from the team:
“Joe understood how the proper relationship between a marketing team was to a business. He knew where our expertise lay and trusted us to deliver. In return, he did his best to make sure no lead was wasted.”
