As a small business, social media is your secret weapon for marketing. It’s essential to use social media to reach new customers and connect with existing ones. Whether you’re just getting started or already running a highly successful campaign, there’s always room for improvement. In this article, we’ll explore the top 10 social media mistakes…
Social media has undoubtedly become a powerful communication and marketing tool. Not only does it allow businesses to connect with their customers on a more personal level, but it also gives customers a voice to share their thoughts and experiences about a company or product. While this two-way communication channel is beneficial for businesses, it…
As a business owner, you want to do everything in your power to increase your conversion rates. After all, more conversions mean more money in your pocket. Not only that, but they also lead to more customers and an increase in brand awareness. This article will discuss 14 ways to boost your conversion rates to…
It’s no secret that every business needs customers to generate revenue and profits. And in order to survive in this competitive post pandemic market, you need to maximize and boost your conversions in order to get the absolute most out of your marketing efforts. So if your leads are not converting into paying customers, it’s time you…
Before the Covid-19 Pandemic, the tale of social media has been one of decline. We were spending less time on platforms, being more conscious of social media practices, and disclosing less personal information. A Google search for “is social media dead” returns 7.8 million results! The answer is social media is not dying. But how…
There’s a quiet and overlooked little square out there in the world, waiting for businesses to take advantage of it. You may have seen it during the Super Bowl, gliding gracefully across a black sea, changing colors as it bounced off the sides of your TV screen. It’s a simple, unimposing QR code. QR codes,…
Every day, artificial intelligence gets smarter and easier to work with. And it’s no longer just for the large businesses and corporations. AI is now accessible to small businesses today more than ever. The power of AI lies within its ability to gather and interpret large amounts of data very quickly. Using AI, you can automate and personalize…
As a business operating in 2022, you probably have a nice website and at least one profile on a social media platform. That’s great! But does your online presence have a purpose? Is it working for you as a tool to grow your sales? Or does it merely exist so you can check a box and…
Behind every successful business is a good marketing strategy. But sometimes your budget is tight and you can’t afford to spend the big bucks on advertising to market your business. When this happens, it’s easy to cease all marketing efforts. But a small budget isn’t a good reason to neglect your marketing. There are many ways…
Nowadays, people always have their phone with them. If it’s not in their hand at this moment, it’s likely within reach. That’s why SMS messaging, building an SMS list in particular —- when done correctly, is a lucrative marketing strategy. You know you can always reach your subscribers quickly. SMS marketing messages have a 98% open…
