New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest way to grow a business. But guess what? It’s not a very cost effective way to grow a business, which…
When a business is pinching pennies, the marketing budget is often the first thing to go. For many business owners, it’s more important to continue paying employees and to pay utilities than it is to try to attract new customers. However, eliminating your marketing altogether is a mistake that can cost you in the long…
Not all small businesses, or medium and large-sized businesses for that matter, are reputable and credible. These days, customers approaching a new business with which they’ve never before interacted are fraught with skepticism. After all, no one wants to waste their hard-earned dollars on a lemon or feel as though a company ripped them off.…
Marketing Panes is a monthly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: How she went from auto repair manager to app creator How Olesia deals with being a ‘serial remodeler’ How a robbery turned into an idea about an app Guest Profile…
Scalability is a term often bandied about by small business owners, but it isn’t always contextually clear what this term means precisely. When you hear a business owner talk about scalability in common speech, what they’re really talking about is growing their business. And what business owner doesn’t want to experience growth? Larger businesses typically…
It’s true that exercise is necessary to maintain our bodies and physical health, but it is so much more than a way to burn calories to shed a few extra pounds. Exercise is a potent stress reliever, and studies have shown that it improves mental health. And having a positive mental attitude is imperative to…
How you can use a chatbot to save time on customer service issues. We discuss how to use them to your advantage, how other companies are using them to reduce their workload and make more sales. Watch this entire training session free at https://wtmarketingpros.com/5-steps/
When deciding what type of lead magnet will attract the most signups (leads) for your business it’s natural to want to go right to your best offer – the thing that’ll convince first-time visitors to your site to dive right in and hire you, retain your services you or purchase your products. There’s just one…
Drumming up leads, presenting them with a value proposition, and calling them to action takes a lot of work. Converting leads is no easy feat, but after the lead has been converted to a customer, the journey and work aren’t finished. Now you have to worry about customer retention. The definition of customer retention is…
Information technology is anything but static, and it’s tough keeping up with the latest developments. In days past, it was common for businesses and organizations to have an in-house IT staff that monitored, maintained, and installed hardware at the business’s physical location. Then cloud computing emerged and turned everything upside down. While the biggest businesses…
