AI is no longer relegated to science fiction section. Businesses worldwide are discovering new ways to use AI to increase engagement and enhance the customer experience. Over the next five years, 85 percent of consumer relationships with companies will be handled without the interaction of a human being… Underscoring the trend toward DIY customer service.
You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button. So keeping your website up-to-date is no longer a matter of preference, it’s a matter of survival.
Video marketing is still the king of the hill when it comes to driving clicks and sales.
Every website wants some love from Google. A high rank on Google’s SERP can mean the difference between getting organic traffic every day and never seeing a single visitor on your site that you didn’t pay for. The catch?
There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers who are eager to read your content. Sounds easy, right?
Whether you’re a Star Wars fan or not, you’ve probably heard the term Jedi Mind Trick. Maybe you’ve wished it were a real thing that you could harness – for good, of course – and use in your marketing. I’ve got great news for you. While the Jedi aren’t real, it is possible to use…
When was the last time you left your house without a phone? I’m willing to bet it’s been a while. Most of us keep our mobile devices within reach at all times, even when we’re sleeping. From a marketing standpoint, that’s good news – or it would be if you were making the most of…
Wouldn’t it be great to find some simple tricks that would help you leap ahead of your competitors and see your small business soar to new heights?
New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest way to grow a business. But guess what? It’s not a very cost effective way to grow a business, which…
When a business is pinching pennies, the marketing budget is often the first thing to go. For many business owners, it’s more important to continue paying employees and to pay utilities than it is to try to attract new customers. However, eliminating your marketing altogether is a mistake that can cost you in the long…
