It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception. 2021 promises to be challenging as well, but we hope that also means an eventual return to something that feels like the old…
Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect with your target audience without breaking the bank. You already know the basics of email marketing, but you may not know how…
We all know that content marketing is the name of the game for businesses large and small. Content is king and all that. But how does a small business create enough good content to reach their marketing goals? That’s the question. The answer, as it turns out, is easy. All you need is a primer…
As 2020 winds down in the next couple months there are still a lot of questions that we can’t answer. The biggest being – When will we return to business as usual? For small business owners, that last question looms large. With COVID cases spiking across the country and the possibility that we’ll be back…
Marketing your local business can seem like a full-time job. Most business owners can’t afford to have a marketing department which means that you’re adding marketing to all your other responsibilities. Since there are only so many hours in a day, it’s essential to have a few tricks up your sleeve: things that can help…
You already know that local marketing is the name of the game if you want to grow your business. The challenge – especially during this difficult time of the COVID-19 pandemic – is choosing practical local marketing tactics that can help you without breaking the bank. I hear you. So, without further ado, here are…
I hope you’re not sick of me talking about online reviews, because I’m about to do it again. Why? Because they can have a huge impact on your business and bottom line. 91% of consumers between the ages of 19 and 34 trust reviews, and consumers are more likely to trust your company if you…
Customers who aren’t loyal to a brand typically try to seek the lowest price. This is especially true of mass-produced commodities, but price can also influence the success and failure of small businesses. Unfortunately, sometimes competitors try to undercut your prices, which can escalate into a price war. Price wars are scary for small businesses…
Audits. Nobody likes them, am I right? I get it. I really do. But audits serve a purpose – and if your business is closed right now because of the COVID-19 pandemic, then this is the perfect time to change ‘audit’ from a dirty word to a tool that can help your business thrive. Not…
The song says, “I don’t give a damn ‘bout my bad reputation.” Those lyrics sounded fun and rebellious when Joan Jett sang them, but taking that attitude when it comes to your online reputation can be disastrous to your business. Not caring about your online reputation is a mistake. And your online reputation consists of…
