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Category Archives: Marketing

website accessibility

How to Make Your Window Treatment Website More Accessible

MarketingBy Will HankeMay 6, 2019Leave a comment

In a perfect world, no one would ever have trouble loading a website in their browser and interacting with its content. But as I’m sure you know, the world is far from perfect. Just because a user visits your site does mean they were able to engage with your business or digest your content. For…

The Secret to Ranking at the Top of Google Maps

The Secret to Ranking at the Top of Google Maps

Marketing, TrainingBy Will HankeApril 15, 2019Leave a comment

Watch this training in its entirety here Ranking in the ‘3 Pack’ of maps is a great way to get more traffic to your site. But how do you do it for your window treatment or awning business? Reviews are a big part of the algorithm, along with overall social signals and a well-optimized listing.

Social Media Tools That Save You Time

Social Media Tools That Save You Time

Marketing, TrainingBy Will HankeApril 4, 2019Leave a comment

Watch the entire training at http://cf.wtmarketingpros.com/wtmp-build-content-social-mac… Posting on social media can really eat up your time. Will talks about a few tools that make that easier and less time consuming. All right, let’s switch gears and talk a little bit about social media. Really what I wanted to touch on here was some of the automation…

window treatment facebook page

6 Tips to Enhance Your Facebook Business Page

MarketingBy Will HankeApril 2, 2019Leave a comment

The digital marketing landscape is vast and sprawling, and a single campaign needs to incorporate diverse marketing techniques and channels. It’s easy to get so caught up in website design you hardly engage in any SEO practices. Between website design, SEO, social media marketing across a variety of platforms, web directories, backlink strategies, and content…

Writing Headlines for Your Newsletters, Emails, and More

Writing Headlines for Your Newsletters, Emails, and More

Marketing, TrainingBy Will HankeMarch 22, 2019Leave a comment

A headline really is like a promise. It’s a promise that when you read this first headline, whatever it says, there’s going to be more information below that’s going to answer this thing that we talked about in our headline. There are some different ways to do headlines. The three main types are social proof…

PPC for Window Treatment Companies

How to Get The Most Out of Your Window Treatment PPC Ad Campaigns

MarketingBy Will HankeMarch 12, 2019Leave a comment

PPC ads may seem simple enough on the surface, but if you lack experience they’re anything but a walk in the park. Paid ads on Google can be a highly effective and affordable source of leads for small business websites that are new, lack authority, or just aren’t optimized to rank well in the Google…

Your Website Navigation, Main Pages & Flow

Your Website Navigation, Main Pages & Flow

Marketing, TrainingBy Will HankeFebruary 22, 2019Leave a comment

Top Header Navigation As far as navigation goes, your homepage is the most obvious link you want in the header.  A lot of businesses nowadays put their logo in the top left of the header area, and link this logo to their home page. This is a common practice. You should also have an About…

What Pages Should You Create to Get More Website Traffic?

What Pages Should You Create to Get More Website Traffic?

Marketing, TrainingBy Will HankeFebruary 11, 2019Leave a comment

Video Transcript But you’re also gonna have some sub-pages for each of your services with your city name in there, in the title, in the description, things like that. And then, some sub-city pages for different keywords as well. So we’re located in St Louis, so we might have main city sub-pages of St Louis…

Optimize Your Window Treatment Website for Search & Maps

Optimize Your Window Treatment Website for Search & Maps

Marketing, TrainingBy Will HankeFebruary 5, 2019Leave a comment

So step two is pretty huge. Step three is all about optimizing your pages for search, which we just mentioned. So you need to have a unique title tag and I’ll show you what some of these are, but a title tag should be unique for every page on your website. A lot of times…

8 Steps to Online Success, Understanding the Search Engines

8 Steps to Online Success, Understanding the Search Engines

Marketing, TrainingBy Will HankeFebruary 4, 2019Leave a comment

Video Transcription So today, we’re going to go through eight steps to online success, and I’ll just go through these quickly, but we’re going to go into each one of these in a little bit more in depth because I want to spend some time making sure you guys know the different parts and that…

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