Small business owners lacking significant lengths of time to dedicate towards learning the in’s and out’s of SEO and website design often fall into the same traps and make the same mistakes. These mistakes may seem small on the surface, but in the end, they can add up to hundreds, if not thousands, of lost…
There are a lot of options when it comes to marketing, especially for a window treatment company. But which pieces should you focus on, and in what order? We recommend: 1. Updating your website for SEO and conversion 2. Making sure your website is mobile friendly (this is HUGE!) 3. Get active in SEO (link…
Getting website reviews for your window treatment company offers numerous benefits, and reviews should be managed to ensure the happiness of your customers. My purpose of this article is to help you increase service reviews on websites like Google, Yelp, and Yahoo! Local, in addition to explaining how to ask your customers for their opinion,…
What’s more annoying than visiting a website that smacks you in the face with luridly colored pop-up, screaming through your monitor that this is a limited, super valuable, one time, hot, hot deal? It’s making my blood pressure rise just thinking about it, but these types of rackets raise a good question for business owners:…
Everyone is Searching The internet has completely transformed business and culture. We’ve entered into an information golden age. You can find exactly what you’re looking for and a route to where you’re going in a just a few seconds. Need to go to the airport? Easy. Want to get a rental car? Done. Hungry? No…
Admit it. You’d love to have an army of eager, passionate customers. The kind that tells anyone and everyone they meet about your business. These customers are in love with your product or service. They trust you implicitly, never haggling or complaining about price. They buy often, spending more money each time. They beg and…
Marketing window treatments online can seem like an overwhelming hurdle, because there is a seemingly infinite number of techniques and marketing channels to take advantage of. But some areas reap greater results in shorter amounts of time, and can have a powerful impact on the future of your business. I’ll refrain from calling the naming…
Part of any digital marketing strategy should revolve around creating, finding, or sharing visual content. People tend to prefer videos and graphical content because it’s easier and faster to digest than long walls of text. It can be pretty challenging trying to read small print on a small smartphone screen, and you’ll find pages lacking…
Many potential customers in the window treatment and draperies niche think the only value of draperies and curtains is aesthetics, but that’s simply not true. A component of the value proposition is that a window treatment can save them money via insulation – and who doesn’t love saving money? Whenever a product or service saves…
Pay-Per-Click advertising remains an affordable and effective method of leap-frogging your window treatment competitors in the Google results to drive more traffic to your site. If you’re not already employing PPC ads in a comprehensive digital marketing campaign, I highly advise you to, at the very least, take time to further consider how many leads…
