Admit it. You’d love to have an army of eager, passionate customers. The kind that tells anyone and everyone they meet about your business. These customers are in love with your product or service. They trust you implicitly, never haggling or complaining about price. They buy often, spending more money each time. They beg and…
Marketing window treatments online can seem like an overwhelming hurdle, because there is a seemingly infinite number of techniques and marketing channels to take advantage of. But some areas reap greater results in shorter amounts of time, and can have a powerful impact on the future of your business. I’ll refrain from calling the naming…
Part of any digital marketing strategy should revolve around creating, finding, or sharing visual content. People tend to prefer videos and graphical content because it’s easier and faster to digest than long walls of text. It can be pretty challenging trying to read small print on a small smartphone screen, and you’ll find pages lacking…
Many potential customers in the window treatment and draperies niche think the only value of draperies and curtains is aesthetics, but that’s simply not true. A component of the value proposition is that a window treatment can save them money via insulation – and who doesn’t love saving money? Whenever a product or service saves…
Pay-Per-Click advertising remains an affordable and effective method of leap-frogging your window treatment competitors in the Google results to drive more traffic to your site. If you’re not already employing PPC ads in a comprehensive digital marketing campaign, I highly advise you to, at the very least, take time to further consider how many leads…
When customers look at your local business they make a judgment call, automatically. In fact, we’re all judgmental, it’s scientifically proven. Contrary to popular belief, being judgmental is necessary. Are customers judgmental? Yes, No or Maybe.
Mobile technologies aren’t exactly new, and the majority of websites have adapted to accommodate mobile users. If you haven’t, you’re missing on loads of potential leads and traffic to your site. Believe it or not, there are now more mobile searches on Google than there are Google searches queried by desktops. Right now one of…
Google Ad-blockers are extremely popular, and provide a service that helps users (myself included) browse the web in peace without loads of pop-up boxes and strange scripts executing in their browsers. There’s certainly a security aspect of ad-blockers too, which helps prevent browser based attacks from harming users. But ad-blockers are a pain in any…
