Meet Sam, the owner of a window treatment or awning/sign business that is experiencing significant growth in his city. His business gets a great amount of referral business, and that word of mouth has been the backbone of the company for many years now.
Sam is a driven entrepreneur at heart, and wants to be on top of the local market. He has a burning desire to be the best at what he does, and has a bit of a rivalry going with the competition.
Sam realizes that the continued growth of the business depends on expanding inbound lead sources, and knows that leveraging the Internet is the best, most cost effective way to grow that number. Having a website that doesn’t just act as a brochure is a must - it needs to explain the product(s), answer questions, overcome objections, and persuade the visitor to engage with the business. It needs to drive leads.
Sam knows he needs to improve his online marketing. However, he's been burned in the past by other marketing firms. He is having a difficult time trusting, because of his past hires. He needs a marketing plan that gets the phone ringing and the web leads to grow exponentially. Finding someone that knows the industry, knows the pieces that need to be in place, and can communicate results to Sam is paramount. He wants to make sure he’s doing business with a reputable and honest company.
Sam’s business currently does over a half million dollars a year, but it isn’t just Sam alone - there is a team behind the company’s growth. Sam is a leader, understands how to hire people that are experts at what they do, and sees the ROI on hiring those people. He no longer does the day to day bidding, sewing, or installing. Instead, Sam spends a lot of time thinking and acting on tasks and investments that build long term success for the business.
Sam’s biggest worry is not being able to track and quantify the results of his marketing efforts. He's struggling to match the money spent with results. He gets upset when he searches his main keyword in google and finds smaller businesses than his, who probably haven't spent nearly as much money in online marketing who ranking higher than him on google.
He feels like he was on the cutting edge of his business a few years ago, but has been passed up by new competitors who are savvier.
He feels like he may have missed the boat a bit.
Lastly, Sam isn’t all about business - there’s still time put aside for fun. Whether that’s spending time with friends around a bottle of wine or enjoying a few days out of town, Sam has built a company that grants the freedom to enjoy life, and that’s what really makes him happy.