Marketing Panes

Marketing Interviews & Tips for Window Treatment and Awning Companies

Marketing Panes is a podcast for window treatment and awning business marketing. Each month you’ll learn about topics that affect your online efforts, and we’ll interview business owners or service providers in the industry about their marketing. These interviews are a great way to pick up tips about your colleagues to learn what they’re doing, what’s working, and what tools or marketing efforts are giving them the best results.

We’ll also interview industry experts and service providers about tools and events that will help the business side of your company grow as well.

Will Hanke

Episode 57

Industry Pulse (Q1 2026): From Slow Season to Smart Growth: Real Talk from the Field

Episode 56

Retail Reinvented: The Great Curtain Company’s Modern Model

Episode 55

How Better Measurement Systems Help Window Companies Scale with Nathan Eldridge

Episode 54

Building Skills, Confidence, and Community in the Workroom Industry with Ceil DiGuglielmo

Episode 53

Adapting a 50-Year Window Treatment Business for Today’s Homeowners with Brandon Moss

Episode 52

Skylight Shades for Window Treatment Dealers: Easy Upsells, Solar Technology, and Untapped Revenue with Wayne Feltman

Episode 51

The Leadership Advantage: How Graig Weiss Inspires Growth Through People and Purpose

Episode 50

The Future Is Smart: Joe Estrada on Innovation, Modularity, and Dealer Growth

Quarterly Podcast

I Spoke to Over 250 Window Treatment Pros This Year — Here Are Their Top Questions

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