Understanding Keyword Types For Your PPC Campaign

When it comes to running pay per click (PPC) ads, there are different types of keyword types, and knowing the difference between these can be the difference between you paying a penny and a dollar for an ad.

Broad match, modified broad match, phrase match, and exact match. It’s important to know each type and how they fit into your overall PPC campaign.

Author: Will Hanke

Will Hanke, the proprietor of Window Treatment Marketing Pros, boasts nearly twenty years of experience offering expert SEO advice to wellness organizations throughout the country. Always actively involved in local and national SEO circles, Will inputs his vast knowledge in technical SEO, web development, and digital marketing planning. Moreover, he offers his services independently, specializing in the development of sites hosted on WordPress. Will also is an Amazon bestselling author, speaker and teacher.

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