Replay
How to Optimize Your Google Business Profile
Having your business show up in Google’s “3 pack” of results can benefit your business tremendously. Being “part of the conversation” when a potential customer is looking for your product or service means more leads and phone calls, and that means more revenue! In this session, we’ll go over the key parts of your Google business profile and show you how to edit these to get more eyeballs on your brand. Plus, tips on getting more five-star reviews, a crucial piece of your business’ success.
Takeaways
Google Business Profile drives 60–70% of leads.
Aim to rank in the Google 3-Pack for maximum clicks.
Keep business info consistent across directories (citations).
Optimize GBP with photos, posts, hours, and categories.
Ask for reviews and respond to every one.
Use local phone numbers and update photos regularly.
Avoid fake listings or keyword-stuffed names.
Post on GBP at least every 10 days.
Add your business to Bing Places for extra visibility.