Replay
Paid Strategies for 2026
This month’s workshop is all about leveraging the power and speed of a good Pay Per Click advertising program, and how it can boost your business leads.
We’ll cover the top tips to building a good PPC program, plus see how PPC integrates with a smart SEO campaign for maximum results for your window treatment or awning company.
Takeaways
- Pay-Per-Click (PPC) is essential: Google Ads is a fast, scalable way to generate leads, especially during seasonal slow periods. It complements SEO for both short-term and long-term growth.
- Common campaign failures: Lack of understanding the auction process, ignoring competition, spreading budget too thin, poor targeting, weak calls to action, and no conversion tracking.
- Campaign structure matters: Organize ads by product/service, use appropriate keyword types (broad, phrase, exact), and include negative keywords to avoid wasting money.
- Conversion tracking is critical: Track leads, sales, and ROI. Use tools like call tracking, separate forms, and UTM parameters to identify high-performing campaigns.
- Landing pages must match ads: Direct traffic to product-specific pages or focused landing pages, with a clear next step and trust factors like phone number and location.
- Ad quality and extensions: Use compelling copy, clear calls to action, and ad extensions to increase clicks and conversions. Less is often more; match search intent.
- Explore multiple ad types and platforms: Search, video, display, and app ads. Retargeting on platforms like Facebook, YouTube, and Instagram boosts engagement with warm leads.
- Measure and optimize continuously: Monitor cost per lead (CPL), cost per conversion, and ROI. Regularly test, tweak, and audit campaigns for best performance.