Hey everyone Will Hanke here from Window Treatment Marketing Pros hope you’re having a great week. Listen, if you are a window treatment or awning business owner, we’re going to go through three hot ways to really use YouTube to your advantage, some great YouTube marketing tips for your window treatment and awning business.
But first, I want to let you know about my book, Triple Your Window Treatment And Awning Leads. If you haven’t gotten a copy of this yet, just click the link and you’ll be forwarded to my Amazon shop (for those outside of Missouri). Or better, read this article through the end to know how to get a copy for free!
And listen, if you’re not subscribed to our YouTube channel, I highly recommend you do so. We’re always putting out new content related to:
- growing your window treatment and awning business
- getting more customers
- increasing the amount of leads
- ranking higher in the search engines, among others that are all related to growing your window treatment and awning business.
Also you may visit our website wtmarketingpros.com if you want to learn more about us and what we can do.
Today, we are going to talk about three working and proven YouTube marketing tips for window treatment and awning companies. So let’s dive right in.
#1. Get Yourself On Camera
Not exciting to most people. But there are great things that you can do with your camera and you get over the shyness or hesitancy to get on camera. There are some really easy ways to do this. Video tends to grow trust. It has the power to make people that see you on video trust you more, which means they will trust your business too. And there’s nothing more powerful than somebody in a position of authority, doing a video about what they do best.
Perfect example might be a walkthrough of a project that you’ve finished, go through all the different pieces and all you do literally is get on your phone. You don’t need a special camera, you don’t need a gimbal and all these complicated stuff. I mean, just pick up the phone, hit record, and start doing a walkthrough of maybe one of your projects.
Now couple things, make sure that you introduce yourself, the name of your business, and then the service area that you cover. These are very important because Google’s going to pick up on a lot of these keywords that you’re using. So definitely worth using those keywords at the beginning.
Explain what you’re doing in your walk through of the project. Here’s what we did with these windows, here’s what we did with this awning. The deck was you know, getting beat down in the sun in the summertime and we install these solar shades or this retractable awning…. Whatever it happens to be, always show the finished project. Make sure that you end your video with something along the lines of if you would like us to do something similar, here’s our phone number, visit us on our website. Those kind of project walkthroughs are fantastic. People love to see finished projects of what they potentially could have for their own home. So definitely get on the videos and start shooting videos now.
You can then share these videos not just on YouTube but also across multiple social media networks. There’s a lot of different platforms where you can upload these videos such as on Facebook and LinkedIn to get even more exposure for your brand.
Another great idea is to send videos like this to potential clients. You can start the conversation by going Hey, we just installed this retractable… was thinking about you. Thought you’d be interested in this shoot, you know this short video about this project we just completed. So definitely a couple of really cool things you can do with that.
Also, don’t forget to put the video on your website as a short blog. This is so when somebody visits your website, they’re getting that trust factor, they’re getting hit with the fact that your video is on there and you’re somebody in authority at this business. It really just helps out. So definitely a great marketing strategy for your window treatment and awning company is to get yourself on camera.
#2. Consider Going Live On YouTube
Once you are able to record and upload your videos, go live on Facebook. Make sure that you use landscape mode when doing so. An important tip is that your title and your description of your video needs to be keyword researched and keyword rich, so make sure that whatever it is you’re talking about, you know it has the right keywords in there. For example, it can have the keyword “retractable awnings in Memphis” or whatever you’re at.
Another great idea is to mention the city your business is based in, mention the subdivision or the municipality that you’re in. So don’t always just mention the big city of Memphis perhaps. But mentioning the little municipality or the subdivision that you’re in is alright, though you don’t have to name the street, or the exact address of where this install was taking place as that might get into some privacy issues. If the local area that you’re in gets a mention, all of that is going to help your overall rankings because of the keywords that you’re using.
Another thing is to make sure that you put a link to your website in the description. This is a great chance to share all of your social media accounts. Put a link in your description to your Google My Business listing, make sure you do that so that people can check out your GMB and they can look at your service’s reviews. If you could do a Facebook Live once a week at some install or something, or even a behind the scenes of a project, then that would be great. Behind the scenes. People love those! Your viewers will see that you are a real company doing real stuff and not just some Corporation that only cares about profits.
YouTube also has something now called YouTube Shorts that are much like Instagram reels and Tiktok videos which let’s you create and share 15-second videos. Just look at the bottom part , there’s a plus sign right in the middle when you log in your YouTube account. It’s so easy all you have to do is click the plus sign, create a short video that could feature updates from your projects or as simple as showing some of your daily routines, such as getting ready to go out to the job or grabbing some early-morning coffee. It just makes your business seem a little bit more real to people. So do consider going live on YouTube, it’s really going to help your brand overall.
#3. Make Sure That You Are Using Your Brand Account And Not Your Personal YouTube Account
Another extremely important thing is to make sure that you are uploading everything as your brand. If you’re watching this video, we’re broadcasting this on OUR company’s YouTube channel Window Treatment Marketing Pros and NOT on my personal channel. Also very important is to optimize that channel with a great cover photo that explains who you are and what you do. With your logo, make sure that is appropriate with the business you are running so maybe a picture of you in your company van or whatever it happens to be right. Don’t ever use your own customer’s account or your own account. Always make sure that you’re using a business related account.
And that’s about it. I hope those three tips can help you grow your business and really increase the amount of leads that you’re getting.
Lastly, I mentioned my book Triple Your Window Treatment And Awning Leads. If you don’t have a copy of this, I really want to get one into your hands absolutely free. Just visit my website wtmarketingpros.com/book/. Just plug in your email address right there or your mailing address, and I’ll get them in the mail. I’ve got a whole stack of them right here ready to go. All I need is a label with your address on it. And I’ll priority mail that to you two days and you’ll have it so do check that out!
And of course if you are interested in just learning more about what we do, or how we help businesses like yours grow, we’re looking for partners across the country. We’d love to have that conversation with you! Easiest way to do that is get on my calendar through wtmarketingpros.com/ strategy. You can pick out a day. Pick out a time that works conveniently for you. I’d love to have that conversation! I hope you have a great day and I appreciate you jumping on and watching or listening to the podcast live. Thanks!