When deciding what type of lead magnet will attract the most signups (leads) for your business it’s natural to want to go right to your best offer – the thing that’ll convince first-time visitors to your site to dive right in and hire you, retain your services you or purchase your products. There’s just one…
Drumming up leads, presenting them with a value proposition, and calling them to action takes a lot of work. Converting leads is no easy feat, but after the lead has been converted to a customer, the journey and work aren’t finished. Now you have to worry about customer retention. The definition of customer retention is…
Information technology is anything but static, and it’s tough keeping up with the latest developments. In days past, it was common for businesses and organizations to have an in-house IT staff that monitored, maintained, and installed hardware at the business’s physical location. Then cloud computing emerged and turned everything upside down. While the biggest businesses…
The Google search algorithm tracks a wide variety of metrics to create an overall score for your web pages. Naturally, Google doesn’t release the inner workings of its search algorithm to the public because the algorithm is the company’s bread and butter. But we do know some what some of the metrics are, if not…
Yelp! is a bittersweet website that can either be a boon to your business or a thorn in your side. Though users see it as a way to find the highest quality products and services while avoiding lemons, Yelp! looks a lot different from the perspective of the business owner. It cannot be denied that…
The hiring process is anything but simple, especially if you don’t come from an HR background. To make matters even more complicated, many small business lack an HR department and the proprietor of the business is forced to do all of the hiring personally. If you’ve never hired employees before, it’s highly likely you also…
As everyone knows, quantity and quality are two completely different concepts. While some small business owners try to alleviate their staffing problems by adopting the general “strength in numbers” approach (which can work in some industries that don’t require specialization), others have such such specialized needs they need to recruit top talent with highly sophisticated…
Jill Konrath, author of Selling to Big Companies and Snap Selling once wrote: I got lucky because I never gave up the search. Are you quitting too soon? Or are you willing to pursue luck with a vengeance? Half the battle of sales is persistence, but it’s a little trickier than steamrolling through a sales…
Finding and hiring the right talent in your industry is challenging enough. But even after you’ve overcome the challenge of building a competent team, the work doesn’t end there. Your teams and employees are going to have their good days and bad days like every other human being, which presents yet another challenge for small…
