2023 has finally arrived, and as a small business owner, you’re probably excited about what the year has in store for you. The digital landscape is ever-evolving, and keeping up with the latest trends can feel like a full-time job. But don’t worry, we’re here to help. In this article, we’ll be diving into some…
As we move further into the digital age, it’s becoming increasingly important for businesses to have a strong online presence. The ultimate goal of SEO is to rank higher in Google’s search results for relevant keywords. The only problem is, Google’s algorithm is constantly evolving, with updates and tweaks occurring up to 600 times a…
It’s probably no surprise to you that owning and operating a small business has significant hurdles. It takes a lot of effort to run your business on a daily basis, leaving you with little to no time to concentrate on marketing. But marketing has evolved. And that’s a scary thing to a lot of business…
With the holiday season just around the corner, it is time to get your business rolling. With the right advertising strategies, you can maximize your holiday sales potential and bring in more revenue than ever before. In this article, we’ll cover 14 creative advertising strategies that will help you boost your holiday performance. So, if…
So you’ve got your website up and running, the design is sweet, your page speed is breaking the Google speedometer, and social media plugins are enabled. You’re all set to start creating content, but there’s a problem… If you’re suffering from writer’s block and not sure what to write about, stop stressing because we’re sharing…
Voice search is quickly becoming the norm. Voice search might seem like it’s just getting started, but devices like Amazon Echo and Google Home are the most advanced voice assistants that people have ever used. Voice search isn’t just shaping up to be the next big thing. It is the next big thing. Conversational AI is…
In the past, local marketing was easy. You paid for a listing in the Yellow Pages, printed flyers, and possibly placed an ad in the local newspaper. People were aware of who you were and where you were. Then came web marketing and everything changed. At first, the advice was to focus on general keywords.…
Whether your business is already successful and thriving off of a good stream of leads, or you’re just starting out and need to get some eyeballs on your brand, there’s always a need for marketing. When starting out, we try more ‘grass roots’ marketing tactics like going to networking events, joining BNI, maybe some direct…
Influencer marketing is a 6.5 billion dollar industry and the best marketing tool for businesses today. As this online marketing strategy evolves, businesses are foregoing celebrity endorsements in favor of collaborating with local influencers in their community. Here’s why. Increases brand awareness First and foremost, local influencers bring the names of businesses to the attention…
